Roland Codd – Freelance Graphic Designer

Welcome to, the website of Roland Codd. If you’re looking for a freelance graphic designer, then you’ve come to the right place.

About me (Roland Codd)

I am a professional freelance graphic designer with over sixteen years of design experience. I’ve been working as a freelancer since the end of 2005. I moved to Canterbury in 2007, where I now work out of my own studio.

My freelance design service

Projects I like to work on include:

  • Book cover design
  • Book layout design
  • Magazine design
  • Brochure design
  • Report design
  • Poster and flyer design
  • Website design
  • Typesetting

My clients

I enjoy working for a range of clients, including Canterbury Christ Church University, the University of Kent, Penguin Random House, Hesperus Press, Duckworth Overlook, Melville House Books, Hotel Chocolat and Springer Healthcare.

My Previous Employment

2004–2005, Art Director, Quintet Publishing

I designed book layouts and covers, and art directed photo shoots. The list I worked on included cookery, film, history, art and sport. I worked on the popular 1001 series, including 1001 Natural Wonders and 1001 Golf Holes; and was responsible for the design of 500 Cupcakes, which led to the launch of the successful 500 cookery book series. In my role, I also managed the design schedules and budgets, briefed out-of-house freelancers, prepared digital files for print, and checked the quality of colour proofs. After redundancy, I became a freelance graphic designer.

2002–2004, Designer, Chrysalis Books

At Chrysalis I was responsible for the management of the schedules and budgets of two imprints. The first, Vega, published mind-body-spirit books. The second, Impact, produced titles about pulp magazines, music and underground comics. Both imprints were varied and fun to work on. I designed covers, layouts and marketing materials – such as flyers, catalogues and posters. The role also required the commission and management of freelancers and the art direction of photography shoots.

2000–2002, Designer, Carroll and Brown Publishing

I designed book cover covers and layouts for exercise and cookery titles. While there, I also gained valuable experience in how to organise and art direct photography shoots.

1999–2000, Design Assistant, Dorling Kindersley

I moved to London at the end of 1999, to work for Dorling Kindersley. I assisted the senior designers and art editors with scanning, typesetting and filing.

1998–1999, Typesetter, Newscom PLC

I worked for the Somerset County Gazette, a local newspaper – where I designed adverts and features. The job taught me how to work to deadlines.


On my HND course, I gained four-weeks work experience at Coley Porter Bell, a London-based design agency. Before I started my BA course I worked part-time at The Ideas House, a small design group in Taunton, Somerset.

Why you should hire me as a freelance graphic designer

Why not hire a full-time in-house designer? Or hire a design agency? As a freelance graphic designer I offer a number of advantages:

A Personal, friendly professional service

You will have direct communication with myself at all stages of the design process. There’s no ‘go-between’ – just me, throughout the design, from the initial brief, and to the finished product.

A freelance graphic designer is more cost-effective

I can be hired on a project-by-project basis as needed, which is more cost-effective than employing a full-time in-house designer. Also, as an individual, I don’t have the overhead costs of a design agency.


It can be good to have a fresh set of eyes looking at your company or product. As an ‘outsider’ I may be able to offer a new approach to the design, which you may not have considered.


I am always looking to build new, long-term working relationships with clients. I take pride in my work, and I want to design the best possible solution for the target audience.


You can be assured that you will be dealing with the same person throughout. I handle all projects myself – I do not outsource work to third-parties. If you need any repeat work or updates, you can be confident that I will be familiar with your company or product.