Asian Flavours was a cookery book published by Quintet Publishing, written by food writer and stylist Wendy Sweetser. It was an illustrated 192-page guide to cooking with Asian ingredients.
The brief: Asian Flavours
While working as an art director for Quintet Publishing I was briefed to design Asian Flavours. The client wanted Asian Flavours to look like a contemporary cooking book. The emphasis would be on the photography of the ingredients and recipes.
The original plan was to reuse photography from previous Asian cookbooks that had been published. I was able to argue that it would be more consistent to have one style of photography throughout the book. It would give the book more value and make it look modern.
The design: Asian Flavours
As the art director I was responsible for the design and art direction of Asian Flavours. I designed the paged layouts to be clean and balanced. This ensured that each recipe was easy to follow. I used a wide text column, which included the step-by-step instructions for each recipe, while the lists of ingredients appeared in the more narrow text column to the left of this text.
I wanted the book to be photography led, so I commissioned Ian Garlick for the food photography. The author, Wendy Sweetser, did the food styling for the photo shoots. By working together we were able to make each recipe look unique and exciting. We achieved this through the use of different props and backgrounds.
Food photography by Ian Garlick.