Chocolate Unwrapped Book Design

Client Hotel Chocolat

Format 198 x 145 mm, hardback, 72 pages

Skills Quark Xpress, Photoshop, picture research

Chocolate Unwrapped, published by Hotel Chocolat, was a guide to the history and art of chocolate making. The hardback version of the book was made available in their Hotel Chocolat high-street shops, while the paperback edition was included in their ‘Chocolate Tasting Club’ membership.

Chocolate Unwrapped book design for Hotel Chocolat. This is a sample of a spread from inside the book. This spread is about the medicincal qualities of chocolate. The left hand page features a vintage pencil sketch of a woman in bed with a cup of hot chocolate.

Chocolate Unwrapped book design for Hotel Chocolat. This is a sample of a spread from inside the book. This spread is about Hotel Chocolat's ethical initiatives and features photographs of Ghana.

Chocolate Unwrapped book design for Hotel Chocolat. This is the front cover to the book. It features a close-up of a chocolate with a bite taken out of it. The cover also features the Hotel Chocolat logo.

The brief: Chocolate Unwrapped

Chocolate Unwrapped was my first freelance design brief. I had been recommended to Portell Production by a mutual contact. Portell had been commissioned by Hotel Chocolat to produce book as a promotional item.

I was briefed to design a small format, seventy-two page book. Chocolate Unwrapped was a mixture of articles and photography. It would covered the history and art of chocolate making. Finally, it would acted as a promotional item for Hotel Chocolat, one which mailed out to members for their mail order ‘Chocolate Tasting Club’.

The design: Chocolate Unwrapped

I was responsible for the design of the layouts and the cover. At the time Hotel Chocolat had only just began their expansion into the high street, so that gave me a lot of freedom in the design of the book.

I wanted the interior of the pages to look clean and magazine like. For the style of the book I used Food Illustrated magazine as a reference – it had the same clean look that I wanted for the design of the book. During the design process I had access to Hotel Chocolat’s library of images, where there were some great pictures to choose from. From this I used a combination of the best small and large images to illustrate each story.

It was fun job to start my freelance career with. Also, I was hoping for free chocolates. I never got them.