DHT Annual Report Design

Client Magnite PR/Doctor Hadwen Trust

Format 200 x 200 mm, 12 pages

Skills InDesign, Photoshop

The Doctor Hadwen Trust is a non-animal medical research charity. The DHT’s aim is the funding and promotion of techniques that replace the use of animals in medical research.

Inside spread for the DHT annual report for 2011-2012. The left hand page features an article about the organisation's financial performance for the year. It shows two pie charts, one for income and one for expenditure. The page also has a large image of a kitten watching a butterfly. The right hand page features a full bleed blue tint and lists the organisation's goals for the year ahead.

Inside spread for the DHT annual report for 2011-2012. The left hand page features an article about the company's milestones and a tinted box listing the grants awarded in this period by the organisation. There is a large photo of some mice bleeding off the page and a small inset image of one of the doctors. The right hand page features a full bleed light blue tint and lists the the company's yearly figures.
The front cover to the DHT annual report for 2011-213. The features and extreme close-up of the top half on a guinea pig peering out of the cover, on a white background.

The brief: DHT Annual Report

Magnite PR contracted me to design the 2011-12 annual report for the DHT. The charity had their own design guidelines for the use of fonts and colours, which I had to work within.

My design: DHT Annual Report

I designed a clean, balanced layout, which followed the client’s corporate design guidelines. The supplied content, which included the text and images, was quite minimal, so filling the pages was a bit of a challenge. To avoid too much white space I used full pages of coloured tints, taken from their corporate colour palette. I chose to use a bigger typeface for the pages with only statistics or bullet points. Throughout the report I used large images of animals – this highlighted the organisation’s role in how they find alternative solutions to animal research.