The Doctor Hadwen Trust is a non-animal medical research charity. The DHT’s aim is the funding and promotion of techniques that replace the use of animals in medical research.
The brief: DHT Annual Report
Magnite PR contracted me to design the 2011-12 annual report for the DHT. The charity had their own design guidelines for the use of fonts and colours, which I had to work within.
My design: DHT Annual Report
I designed a clean, balanced layout, which followed the client’s corporate design guidelines. The supplied content, which included the text and images, was quite minimal, so filling the pages was a bit of a challenge. To avoid too much white space I used full pages of coloured tints, taken from their corporate colour palette. I chose to use a bigger typeface for the pages with only statistics or bullet points. Throughout the report I used large images of animals – this highlighted the organisation’s role in how they find alternative solutions to animal research.