His Family, written by Ernest Poole, was published in 1917. It received the Pulitzer Prize for the Novel in 1918, the first book to do so. His Family, set in New York in the 1910s, told the story of middle-class widower Roger Gale and the struggles of family life as he attempted to raise his three daughters.
The brief: His Family
The brief from the client was to design a similar to the original 1917 edition. This cover had featured a grey silhouette of a house against a New York background, with the main title in red. The client also wanted to emphasis that the His Family was the first to win the Pulitzer Prize for the Novel.
My design: His Family
Finding an appropriate image from that era, within the clients budget, proved problematic. I felt that most of the images I researched were too modern or just not interesting enough.
I decided upon a different approach, choosing a strong image of a vintage silver pocket watch. My idea was that this is type of watch that may have belonged to the main character from the novel. The image of the pocket watch also gives a sense of the passing of time – something that plays a part in the story. I also liked the dark atmosphere of this image. To allow some extra breathing room for the type I added some extra shading to the top and bottom of the image. I used a classic serif typeface for the title, to complement the image.
In addition to the cover design of His Family, I also designed press adverts and a promotional sticker.