Kent Sport is part of the University of Kent. Its sporting facilities are open to students, staff and members of the public.
The brief: Kent Sport
Kent Sport briefed me to design a new brochure to promote its revamped sports centre. This was needed in time for the start of the new term at the university. The client asked for a clean, magazine-style look for their new materials. It would also have to follow their existing corporate guidelines – fonts, colours, etc.
In addition to the brochure, Kent Sport also commissioned me to design other marketing materials – to promote its new facilities, the opening of a new cafe, and its ‘Sporting Legends’ evening event. These included leaflets, menus, invitations, Facebook banners, vinyl posters and graphics for a carrier bag.
The design: Kent Sport
Because of the start-of-term deadline, I only had a few days to come up with a layout for the brochure, so I needed to create a simple, flexible design.
The brochure is divided into sections – students, staff, alumni and the public. The sections contain the relevant information about the facilities and the different membership options. I colour-coded each of these sections, which made it clear which information belongs to the intended audience.
I decided to use one strong ‘hero’ photo per page, rather than a series of smaller images. This stopped the pages from looking too cluttered. For more impact, I converted these photographs to black and white, giving the brochure a ‘sophisticated’ magazine look.
The images overlapped with the text and titles, which gave some interest to each page. I highlighted important information, such as titles and introduction text, and used coloured boxes to make the membership options stand out.
The design continued across the other materials for Kent Sport – with the same strong, black and white photography, and colour treatment for the text. Due to having less pages for the A5 leaflets, I used multiple smaller images – to give a visual overview of the facilities offered by Kent Sport.