Kent Sport Brochure and Marketing Materials

Client Kent Sport/University of Kent

Format 200 x 200 mm, 32 pages, A5 folded leaflets

Skills InDesign, Photoshop, picture research, art working

Kent Sport is part of the University of Kent. Its sporting facilities are open to students, staff and members of the public.

Sport brochure design for Kent Sport at The University of Kent. A spread from inside the brochure. These two pages show off the facilities available at Kent Sport. The left hand page features a full bleed black and white image of a student playing basketball with bullet point list of member's benefits. The right hand page features a half page black and white image of one of the exercise classes available at Kent Sport, along with text containing information about the various classes. Each section is colour coded. This section uses blue.

Sport brochure design for Kent Sport at The University of Kent. A spread from inside the brochure. These two pages show off the facilities available at Kent Sport for student members. The left hand page features a full bleed black and white image of a student practicing archery along with information about the various membership packages and prices. The right hand page features a half page black and white image of students playing netball and contains text about the inter college cup tournament. Each section in the brochure is colour coded. This section uses green for the student information.

Sport brochure design for Kent Sport at The University of Kent. A spread from inside the brochure. These two pages show off the facilities available at Kent Sport for student members. The left hand page features a half page bleed black and white image of students playing tennis in one of the new indoor tennis courts along with information about sporting events available for student members to compete in. The right hand page features a half page black and white image of students playing rugby and contains text about the university sports scholarships. Each section in the brochure is colour coded. This section uses green for the student information.

Sport brochure design for Kent Sport at The University of Kent. A spread from inside the brochure. Each section in the brochure is colour coded. The left hand page features information for University of Kent staff members and is colour coded with magenta. The page features a half page black and white image of an indoor karate class and contains information about membership packages and benefits for staff. The left hand page is for University of Kent Alumni members and is colour coded cyan. It features a half page black and white image of members playing football and contains information about membership packages and benefits for alumni.

Sport brochure design for Kent Sport. This is the front cover feature and black and white action shot of a student tennis player in mid shot.

Kent Sports A5 flyer designed to promote the launch of their new sports facilities. The front cover features a single black and white photo of young man using weights. The back cover features three images showing different parts of the facility, along with contact text.

Kent Sports A5 flyer designed to promote the launch of their new sports facilities. The inside pages feature two black and white photo – one of a lady at a spinning class, the other an outside show of their tennis courts. It also contains text about the facilities and an agenda for the launch day.

Kent Sports A5 flyer designed to promote their new Pavilion Cafe Bar. The outside of the leaflet features black and white images of the bar and staff, along with contact information for the venue.

Kent Sports A5 flyer designed to promote their new Pavilion Cafe Bar. The inside of the leaflet features black and white images of venue along with information about it.

Kent Sports A5 flyer designed to promote their Sporting Legends event. The outside of the leaflet features an illustration on the front, while the back cover contains information about sponsorship packages for the event.

Kent Sports A5 flyer designed to promote their Sporting Legends event. The inside of the leaflet features black and white images for the previous event and contains information the event.

The brief: Kent Sport

Kent Sport briefed me to design a new brochure to promote its revamped sports centre. This was needed in time for the start of the new term at the university. The client asked for a clean, magazine-style look for their new materials. It would also have to follow their existing corporate guidelines – fonts, colours, etc.

In addition to the brochure, Kent Sport also commissioned me to design other marketing materials – to promote its new facilities, the opening of a new cafe, and its ‘Sporting Legends’ evening event. These included leaflets, menus, invitations, Facebook banners, vinyl posters and graphics for a carrier bag.

The design: Kent Sport

Because of the start-of-term deadline, 
I only had a few days to come up with a layout for the brochure, so I needed to create a simple, flexible design.

The brochure is divided into sections – students, staff, alumni and the public. The sections contain the relevant information about the facilities and the different membership options. I colour-coded each of these sections, which made it clear which information belongs to the intended audience.

I decided to use one strong ‘hero’ photo per page, rather than a series of smaller images. This stopped the pages from looking too cluttered. For more impact, I converted these photographs to black and white, giving the brochure a ‘sophisticated’ magazine look.

The images overlapped with the text and titles, which gave some interest to each page. I highlighted important information, such as titles and introduction text, and used coloured boxes to make the membership options stand out.

The design continued across the other materials for Kent Sport – with the same strong, black and white photography, and colour treatment for the text. Due to having less pages for the A5 leaflets, I used multiple smaller images – to give a visual overview of the facilities offered by Kent Sport.