Link magazine is a yearly publication, aimed at former students of Canterbury Christ Church University. Link is available in both print and digital format.
The brief: Link magazine
The university briefed me to redesign the Link magazine. Feedback from subscribers had suggested that the original design looked too corporate, and was not friendly enough.
The old magazine was 28-pages in an A4 format, printed on glossy paper. The new-look Link was reduced to an A5 format, with the page count increased to 48-pages. For a more sophisticated finish the magazine was now printed on uncoated paper stock. The new size and weight also helped to reduce the postage costs of the magazine’s distribution.
As in previous issues, Link was a compilation of news and updates about former students, with additional articles and features about the university and the Canterbury area. There was a new emphasis on how alumni members could keep in touch via the university. The cover design incorporated a fold-out flap containing a contact form with those details.
The design: Link magazine
The redesign needed to work within the university’s corporate guidelines. The smaller format also presented a challenge. I needed to ensure that each page, or spread, did not appear too cramped with information. It was also important that the body text was not too small for its target audience, as the magazine needed to appeal to a range of ages.
There was a tight turnaround for the project – it had to meet its print deadline in order to reach subscribers before the end of 2015.
I was able to add some variety to the magazine with the use of coloured tints for each section. These colours helped to make the magazine more friendly and inviting. In addition, I used irregular shaped boxes and larger images where possible – creating some variety for each page. Different styles of headings help to separate the articles, news and promotional pages from each other.
I redesigned the logo for the title, using a lowercase, bold italic, typeface from the university’s style guidelines. This created a more friendly look to the magazine, and helped to get away from the ‘corporate’ appearance of the original.