The Mad Toy, first novel by Roberto Arlt, was originally published in 1932. The book, set on the streets of Buenos Aires in the early twentieth century, was part autobiographical, and combined humor and realism together with a detective story.
The brief: The Mad Toy
For the new edition, the client asked me to look at the covers of the books written by Gabriel Garcia – as this was the market they were targeting. They suggested looking for images of Buenos Aires – of a rundown or derelict building,
The design: The Mad Toy
I looked for old images of Argentina and Buenos Aires. However, finding a suitable image of the location and time period proved difficult. In the end, I chose to go for a use a more abstract/weathered image. I liked the large, stacked type against the background – the three letter, three word title was the perfect width for this.
I chose the image of the closed door as I liked the mystery of what could be lurking behind it – perhaps it is the Mad Toy?