The Mini Kit Series of pocket games

Client Running Press

Format 80 x 74 mm kit box with 32 page book and components

Skills InDesign, Photoshop, Illustrator

The Mini Kit series was a range of classic games in pocket format. They included Mini Finger Football, Mini Golf Kit, Mini Howzat Cricket Kit and Mini Ping Pong.

Mini Kit series packaging design. Front of the box to the Mini Finger Football pocket game kit. The box features an illustrated retro-style footballer kicking a ball, against a bold red background.

Mini Kit series packaging design. Front of the kit box of the Mini Golf Kit pocket game. The box features an image of an illustrated retro-style golfer hitting a ball, against a bright green background.

Mini Kit series packaging design. Front of box of the Mini Howzat! Cricket Kit pocket game kit. The box front features an illustrated retro style cricketer with a bat, standing in front of some wickets and hitting a ball against a dark green background.

Mini Kit series packaging design. Front of the box to the Mini Ping Pong pocket game kit. The box features an illustration of two retro style ping pong players playing a game over a table against a bright blue background. One of the players has just missed the ball.

Mini Kit series packaging design – the contents of the Finger Football Kit" alt="Mini Kit series packaging design. Photography showing the conents of Finger Football pocket game kit. The kit contains a plastic pitch, plastic goals, a mini football and two pairs of mini football boots that fit on the player's fingers.

Mini Kit series packaging design. Photograph showing the contents of the Mini Howzat! Cricket Kit. The pocket game kit contains a felt playing mat/pitch, a score pad, an instruction book and a cloth bag containing two metal 'wicket' dice. Also in the picture is the box the contents come in.

The brief: Mini Kit series

At the time, The Dangerous Book for Boys was a popular seller and the client wanted to take advantage of this market. I was briefed to create a similar retro design across the Mini Kit series. The design targeted a male audience, and made the Mini Kits the ideal stocking-filler and gift for Father’s Day.

The design: Mini Kit series

I had worked on The Pocket Dangerous Book for Boys series before, so I was familiar with the target market. It was also good to have a chance to work on something different – in this instance packaging design. It required me to think in 3D for a change. The small format of each kit was also an interesting challenge.

I was responsible for the design of the kit boxes and the inside contents. Each of 80 x 74 mm kit boxes contained a 32-page book along with different game components. I also got to design dice and score pads. For the design of each kit, I went with a distinct, bold colour. My inspiration came from old magazines and comics that I had researched –  The Eagle, Roy of the Rovers, Look and Learn, etc.

I also needed a retro style look of the illustrations and I wanted the style to be consistent across each of the kits, so I commissioned an illustrator to provide the artwork.