The Mini Kit series was a range of classic games in pocket format. They included Mini Finger Football, Mini Golf Kit, Mini Howzat Cricket Kit and Mini Ping Pong.
The brief: Mini Kit series
At the time, The Dangerous Book for Boys was a popular seller and the client wanted to take advantage of this market. I was briefed to create a similar retro design across the Mini Kit series. The design targeted a male audience, and made the Mini Kits the ideal stocking-filler and gift for Father’s Day.
The design: Mini Kit series
I had worked on The Pocket Dangerous Book for Boys series before, so I was familiar with the target market. It was also good to have a chance to work on something different – in this instance packaging design. It required me to think in 3D for a change. The small format of each kit was also an interesting challenge.
I was responsible for the design of the kit boxes and the inside contents. Each of 80 x 74 mm kit boxes contained a 32-page book along with different game components. I also got to design dice and score pads. For the design of each kit, I went with a distinct, bold colour. My inspiration came from old magazines and comics that I had researched – The Eagle, Roy of the Rovers, Look and Learn, etc.
I also needed a retro style look of the illustrations and I wanted the style to be consistent across each of the kits, so I commissioned an illustrator to provide the artwork.