Olly Smith: Eat and Drink Book Design

Client Headline

Format 198 x 152 mm, hardback, 240 pages

Skills InDesign, Photoshop, picture research

Olly Smith: Eat & Drink was an illustrated cookery book, published by Headline Books, written by Olly Smith – a food writer, regular guest on the BBC’s Saturday Kitchen and the presenter of the UK version of Iron Chef. Eat & Drink was a collection of Olly’s favourite recipes and food related stories.

Olly Smith's Eat and Drink Book Design" alt="Eat and Drink book design. Sample spread from inside the book. This spread is the chapter opener for the 'creamy' chapter. The spread features the chapter heading and text on the righhand page, reversed out of a green background. The lefthand page features a photograph of some scones with jam and cream and one of Olly's illustrations of cows on a field.

Olly Smith's Eat and Drink book design. Sample spread from inside the book. This spread is the 'James Bond guide to Cream'. In this spread Olly Smith is comparing the various actors who have portrayed James Bond to different types of cream. Sean Connery is single cream. George Lazenby is sour cream. Roger Moore is double cream. Timothy Dalton is whipped cream. Pierce Brosnan is clotted cream. Daniel Craig is Creme Fraiche. Accompanying the text are Olly's illustrations of each of the Jame Bond actors.

Olly Smith's Eat and Drink book design. Sample spread from inside the book. This spread is from the 'Sweet' chapter. The spread features recipes for four types of strawberry jam and two for gooseberry jam. The spread also features Olly's illustraion of jar of jam and a photograph of an open jar of jam.

Olly Smith's Eat and Drink book design. Sample spread from inside the book. This spread is from the 'Fruity' chapter. The spread features a recipes for plum tatin and raspberry jam. The spread also features Olly's illustrations and quotes.

The brief: Olly Smith: Eat & Drink

I was contracted by Headline to see if I would be able to typeset Olly Smith: Eat & Drink . The original idea was that the book would be text only. The brief then expanded from just text t0 an illustrated, two-colour layout design.

For the new brief the client wanted a notebook style appearance to the book. This was to suit the author’s writing style. Olly had also supplied a lot of his own hand drawn artwork, so the client was keen to incorporate into them into the design as much as possible.

The design: Olly Smith: Eat & Drink


I designed the book to look more like a scrapbook/diary. I went for a singular text column design, with larger margins on the outer sides of the pages – this allowed me to include smaller recipes, photos within these, along with the author’s handwritten notes.

Olly’s artworks were quite funny, so I made the most of them where possible. They worked well for the chapter openers for each section within the book. My favourite section is the one that compared types of cream to the different actors who have portrayed James Bond.